← All services— SDRs, Appointment Setting, Outbound

    Sales Development & Lead Generation — Outbound SDRs and lead-generation teams that fill your calendar — not your CRM with junk.

    Hiring a single SDR in the UK costs £45k+ before commission, six weeks to recruit, three months to ramp, and rarely lasts 18 months. Bosh gives you fully-managed sales development teams — researched lists, multi-channel outreach, qualified meetings booked directly into your reps' calendars — at a fraction of the cost.

    Every campaign is built around your ICP, your messaging and your funnel maths. We measure success the way you do: meetings held, opportunities created and pipeline generated. Not vanity touch counts.

    3–5×
    — more meetings per rep
    ≈ 50%
    — cost of a UK SDR
    2 wks
    — to launch

    I. —

    The capabilities that ship inside every sales development & lead generation engagement.

    01

    Prospect research & list building

    Targeted, deduplicated, enriched lists matched to your ICP and verified for deliverability.

    02

    Cold email at scale

    Multi-domain, warmed-up infrastructure and segmented sequences that stay out of spam.

    03

    LinkedIn outbound

    Personalised connection requests, voice notes and InMail across your reps' accounts.

    04

    Cold calling & follow-up

    Neutral-accent SDRs running discovery calls and booking qualified meetings.

    05

    Appointment setting

    Qualified meetings booked directly into your calendar with full context attached.

    06

    CRM management

    HubSpot, Salesforce, Pipedrive — pipeline kept clean, accurate and reportable.

    II. —

    A measured, four-part approach.

    01— Step

    ICP & offer workshop

    We pressure-test your ideal customer and the offer that converts.

    02— Step

    Infrastructure setup

    Domains, mailboxes, warm-up, sequencer, CRM fields and reporting.

    03— Step

    Launch

    First sends, first dials, daily QA on copy, deliverability and meeting quality.

    04— Step

    Optimise

    Weekly funnel review, A/B tests, list refreshes and offer iteration.

    — A closer look

    SDRs measured on pipeline, not activity

    Most outsourced lead gen providers will happily report on emails sent and connection requests fired. We don't, because none of it pays your invoices. Every Bosh sales engagement reports on the same three numbers your sales leadership cares about — qualified meetings, opportunities created, and pipeline value generated — alongside the leading indicators that predict them.

    Deliverability is a discipline, not a setting

    We run dedicated sending infrastructure for every client: separate domains, warmed-up mailboxes, throttled sends, list hygiene, spam testing and weekly deliverability reviews. The result is reply rates that hold up over months, not a spike-and-burn that torches your main domain.

    Replace your SDR seat, or augment it

    We work two ways. Some clients use Bosh to fully replace in-house SDR hiring — we run the entire top of funnel and book meetings into AE calendars. Others bolt us on to an existing team to handle research, list building, follow-up and CRM hygiene, letting their in-house reps focus on closing.

    — Who this is for

    Bosh sales development & lead generation works best for teams like these.

    • 01B2B SaaS and services with a £5k+ ACV and a real sales motion
    • 02Agencies who need to keep founders out of prospecting
    • 03Companies replacing an underperforming in-house SDR seat
    • 04Sales leaders who want predictable, reportable pipeline

    Ready to scope your sales development & lead generation team?

    A 20-minute discovery call. No deck, no pitch — just a clear conversation about what you need and how Bosh would staff it.

    Book a discovery call →